The Message

Nature leaves a mark on you, don’t leave one behind.

This is the main message of the campaign.
Collateral:
The collateral is creatively designed for utilitarian use and represents the message by depicting real landscape pictures scarred by human stains. Borne in collaboration with Ogilvy & Mather, this concept is an effective communication tool for the campaign.

Green Hiker is reaching out to people through various mediums. Here are a few:
To get these collateral (free of cost) to help spread the Green Hiker message further, please contact Ragini Letitia Singh at greenhiker@wwfindia.net

BOOKMARKS



COASTERS

 

POSTERS

 

GREEN HIKER POCKET BOOKLET

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