Awareness Generation
“Don’t Buy Trouble”
“Don’t Buy Trouble” is TRAFFIC India’s consumer awareness campaign that advises tourists to be careful of what they buy as souvenirs during their travels. The campaign has been running successfully since 2008 at airports, Tiger reserves, national parks, wildlife resorts/hotels, travel agencies , schools, colleges and other prominent locations.
Under this campaign, TRAFFIC India has a set of four eye-catching posters and a five minute film in English and Hindi on issues related to illegal wildlife trade in India.
Under this campaign, TRAFFIC India has also produced a leaflet titled “ Are you committing a crime? Think before you buy”
Under this campaign, TRAFFIC India has a set of four eye-catching posters and a five minute film in English and Hindi on issues related to illegal wildlife trade in India.
Under this campaign, TRAFFIC India has also produced a leaflet titled “ Are you committing a crime? Think before you buy”
“Don’t Buy Trouble” poster
Wild Wisdom
Inorder to generate interest among students on wildlife issues, TRAFFIC India in association with the National Zoological Park, New Delhi and WWF-India organizes a wildlife quiz entitled “Wild Wisdom” every year to commemorate the wildlife week celebrations. This quiz has now eveloved into a inter city quiz involving schools from various States across India.