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Sustainable Business

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WWF-India works across sectors to environmentaly and economically sustainable business
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Key contact

Bhavna Prasad
Director - Sustainable Business
WWF India,
172 B, Lodhi Estate
New Delhi-3

T: +91 11 43083429

Promoting Sustainable Business

Humanity is using natural resources more rapidly than they can be replenished, polluting and altering natural habitats, and changing the entire planet's climate. We now consume at a rate 50% faster than what the Earth can sustain. It takes 18 months for the Earth to generate the resources, we use in a single year. Our ecological footprint has doubled in the last 40 years and is on course to double again in the next 40.
There is increasing awareness among businesses that adopting a triple bottom line approach, of balancing non-financial factors such as environmental and social issues with economic factors, is an integral part of responsible business practices. Leading businesses are shifting their focus from risk mitigation and regulatory compliance to developing new market opportunities that arise from positive environmental stewardship.

WWF recognizes that it’s conservation goals cannot be met without businesses playing a critical role in promoting sustainable development.

WWF-India is committed to helping businesses in making the best of these opportunities in order to realise a world in which green business is the only smart business.