WWF-India's Mission

Mission Statement

To stop the degradation of the planet’s natural environment and build a future in which humans live in harmony with nature, by:
  • Conserving the world's biological diversity
  • Ensuring that the use of renewable natural resources is sustainable
  • Promoting the reduction of pollution and wasteful consumption
In its mission to take forward the agenda of environmental protection, WWF-India works with varied groups of individuals and institutions across different sections of society. These alliances strive to address the common goal of conserving biodiversity, sustainably using natural resources and maintaining ecosystems and ecosystem services for the survival of wildlife and people depending on them.

In order to conserve India's ecological security, WWF-India has adopted the following steps:
  • Ensuring conservation of the country’s biodiversity, major ecosystems and critical landscapes
  • Minimizing wasteful consumption and promotion of sustainable and judicious use of natural resources by all sectors of society
  • Promoting the active involvement of rural and traditional communities in the sustainable management and conservation of natural resources
  • Working towards reduction in the impact of climate change
  • Minimizing pollution, reducing the use of toxic chemicals and ensuring improved management of toxic waste
  • Enhancing active participation of all sections of society in nature conservation and environmental protection through environmental education, awareness and capacity-building
  • Ensuring that environmental principles are integrated into development planning, policy and practices
  • Promoting environmental governance through legislation, policy and advocacy

For over 40 years, WWF-India with its strong network of offices across different geographical regions has been working tirelessly towards nature conservation.