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WWF-India's Mission

WWF's Mission Statement

To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:
  • conserving the world's biological diversity
  • ensuring that the use of renewable natural resources is sustainable
  • promoting the reduction of pollution and wasteful consumption.
WWF-India's goal is the protection of India’s ecological security through the following broad programme objectives 
  • Ensuring conservation of the country’s biodiversity,major ecosystems and critical landscapes.
  • Minimising wasteful consumption and promotionof sustainable and wise use of natural resources by all sectors of society 
  • Promoting the active involvement of rural and traditional communities in the sustainable management and conservation of natural resources.
  • Working towards reduction in the sources and impacts of climate change.
  • Minimising pollution,reducing the use of toxic chemicals and ensuring improved management of toxic waste
  • Enhancing active participation of all sections of society in nature conservation and environmental protection through environmental education,awareness raising and capacity building
  • Ensuring that environmental principles are integrated into development planning,policy and practices
  • Promoting environmental governance through legislation, policy and advocacy
WWF-India has been working to promote harmony between human beings and nature for more than four decades.

Today, it is recognized as a premier conservation NGO in the country dealing with nature conservation, environmental protection and development-related issues. At a time when the Web of Life has come under increasing threats, WWF-India's attempts have been to find and implement solutions so that human beings can live in harmony with nature, and leave for future generations a world rich in natural resources and natural wonders.

The organization is part of the WWF-family with 27 independent national organisations. The coordinating body, the WWF International, is located at Gland in Switzerland.