In many markets around the world an increased awareness about the need for sustainability has led to a shift in the purchasing choices of consumers. Knowing where their products are sourced and if they were produced sustainably is an increasingly important purchasing criterion. 

Retailing businesses are the interface between manufacturers and consumers and a key part of the market transformation story, particularly when it comes to influencing the sourcing practices of major players in their supply chain and awareness levels in their customer base. Huge growth is expected in the organized Indian retail sector over the next decade as populations grow, consumption patterns change and incomes increase. 

WWF-India is working with companies, retailing associations and consumers to promote global best practices in sustainable retail and raise awareness of the link between spending and environmental impacts. WWF’s priority commodities such as palm oil and forestry products will be a major focus in this effort.