Today, we use natural resources at 1.5 times the rate at which nature can replenish them, depleting the Earth’s natural capital.

This has a huge impact on nature and people, and threatens our very future. As population and incomes grow, our demands are increasing. UN estimates suggest that we’ll need to produce more food in the next 40 years than we have in the last 8,000 years combined – the entire history of agriculture.  The needs of a growing population have to be addressed in a way that maintains the ecosystems it depends on.

Why do we work with Business?

WWF-India concentrates on commodities and industries that have the greatest impacts on biodiversity, water and climate, particularly in the most important places for conservation. These  businesses also affect the livelihoods and food supply of hundreds of millions of people. It is possible to produce these commodities factoring in environmental, social and economic benefits.  To know more about how we transform markets

Why should Businesses be environmentally sustainable?

In a developing market like India where the acute scarcity of natural resources and the demand for imported raw materials continues to have huge environmental impacts, it is now, more than ever, important to recognize the role business and industry play. India’s production, consumption and trade have impacts locally, and in areas of critical ecological importance like Amazon, Borneo, the Congo Basin, Coastal East Africa and the Coral Triangle. Businesses have the responsibility and a strategic interest to ensure that the natural resources and ecosystems which underpin their own operations are used sustainably.

How we work

We work in variety of ways to mobilize companies to make; better commodity production the norm, The approach ranges from providing tools to help improve practices on the ground to influence supply chains, financial investments and government policies
  • Standards and Certifications- We support independent, credible certifications that reduce the negative impact of production of these commodities, such as Forest stewardship Council (FSC), Marine Stewardship Council (MSC) and Roundtable on Sustainable Palm oil (RSPO. 
  • Engaging Companies We help producers – to reduce their environmental impact, gain access to international markets By supporting better producton practices (by transforming their operations and supply chain) on a larger landscape scale through industry platforms and association
  • Sustainable Finance  - We actively  engage with the finance sector  to improve understanding of environmental and social issues and risks And provide tools to enable them to invest in companies involved in more sustainable commodity production

What WWF is doing to work with businesses:


Do you know what's common between your shampoo, biscuits, and lipstick?


Many items of everyday use contain palm oil. India is its largest importer in the world.

Long-term Sustainability of Indian Palm Oil Buyers through Responsible Sourcing

Palm oil is one of the most produced, consumed, and traded edible oils in the world due to its high versatility and cost-effectiveness.

20 May 2022 Read more »

Green Recovery through Renewables in India

As countries worldwide begin treading the path of post covid economic recoveries, it is becoming clear that the face of the global economy has been ...

09 Mar 2022 Read more »
IPP launch

Blog: Adding value to plastic waste through a multi-stakeholder approach

A new initiative by WWF India, CII and WRAP, the first of its kind in Asia - The India Plastics Pact (IPP), launched on 3 September, envisions a ...

23 Sep 2021 Read more »

Towards a 'Forests Forward' market: WWF launches new impact platform that engages businesses and investors to deliver on ...

As deforestation and forest degradation continue at an alarming rate and action on zero-deforestation and conversion lags behind, WWF today has ...

10 Jun 2021 Read more »