Reducing India’s global footprint

WWF-India recognizes that the ever-growing human demand for resources is putting tremendous pressure on the biodiversity of our natural world.
Taking into account that conservation threats stem mainly from human demand for food, water, energy and materials, and need for infrastructural space, WWF-India has been consistently working towards a strategy to quell the overutilization of the Earth’s natural resources. To this end, it believes that a multi-pronged approach whereby the different environmental challenges can be appropriately addressed.

WWF-India’s focus areas of work are climate change and energy, restoring freshwater bodies, sustainable agriculture, sustainable business, sustainable forestry, sustainable fisheries and sustainable finance.

Climate change and energy: It works to generate awareness about clean energy solutions such as renewable energy and energy efficiency, not only meet the environmental and energy security objectives, but also play a crucial role in reducing chronic power shortages.

Rivers for Life, Life for Rivers: It has developed, validated and implemented some of the most innovative pathways and processes for sustainable water resources and energy management in the face of climate change. Their work includes methodologies for assessment of environmental flows (e-flows), water and energy footprint work with industries among other things.

Sustainable agriculture: This programme was initially aimed at conserving freshwater from abundant use in agriculture and protecting its quality from chemical contamination. Thereafter, programme started working with businesses to engage and promote sustainable sourcing of agricultural raw materials so as to reduce the environmental footprint in the supply base of international global brands and retailers.

Sustainable business: This programme work with key stakeholders across industry to strike the balance between sustainable production and consumption. It is committed to helping businesses in making the best of these opportunities in order to realise realize a world in which green business is the only smart business.

Sustainable forestry: It seeks to reduce the country’s footprint by addressing key development and environmental issues that have an impact on the overall national and global footprint. It also aims to curb illegal logging through credible certification in the supply chain to improve environment, social and economic linkages and ultimately promoting responsible forestry.

Sustainable fisheries: This programme works to promote the sustainable development of the Indian fishery sector. It believes that a sustainable business model in the context of the global fishing industry is imperative to prevent stocks from depleting and mitigating the various adverse effects on the environment.
© Shantanu Das/Canon WWF-India Photo contest
The ecological footprint is a monitor of human demand on ecosystems.
© Shantanu Das/Canon WWF-India Photo contest
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