The Collective seeks to minimise externalities of plastics on the ecological and social health of our planet. The word ‘un-plastic’ specifically refers to moving all types of plastics in a circular economy and removing unnecessary plastic in the long run, while using sustainable alternative materials.


An average person could be ingesting approximately 5 grams of plastic per week—the equivalent of one credit card.

Nearly 700 animal species, including endangered ones, are affected by ingesting plastics, and one million sea birds are killed by plastic pollution each year.

Plastic will contribute greenhouse gases equivalent of 850 million tons of carbon dioxide (CO2) to the atmosphere in 2019. As per trend, annual emissions will grow to 1.34 billion tons by 2030 and 56 billion tons by 2050.


The Un-plastic Collective will help you become part of a global movement for scaling your efforts to minimise the externalities of plastics through time-bound commitments, which are impactful, actionable, accountable and help realise systemic change, foster innovation, and build circularity in the plastics value chain. CII, UNE and WWF- India welcome stakeholders that are interested in being part of UPC.

Visit the Website
Donate to WWF

Your support will help us build a future where humans live in harmony with nature.