Earth Hour Day in the city started with Pedal for the Planet cyclothon and a live graffiti event
Prominent Youtubers, Fat Biker Vaibhav and Cycle Rider Roy participated in the cyclothon and encouraged the young ones to join in large numbers
Sharing the connection between wildlife and nature for Earth Hour through a live graffiti event
New Delhi: This year, WWF’s Earth Hour campaign encouraged individuals, communities and businesses to give an Hour for Earth. To build momentum, the WWF-India Delhi office hosted Pedal for the Planet cylcothon, which saw participation by 500+ people, including school kids, homemakers, youth and even the elderly. The main focus of the cylcothon event was to mark Earth Hour and encourage people to give their 60 minutes to the planet by doing something positive and sustainable. HSBC, BYCS India Foundation and EPAM supported pedal for the planet.
The Delhi cylcothon was flagged off by Ms Nandini Bhatnagar – EPAM – Director Marketing, who has supported cyclothons in Delhi and Hyderabad, Dalip Singh Sabharwal, the Delhi Bicycle mayor for BYCS India foundation and Mr Karan Bhalla, COO, WWF-India. Karan thanked BYCS for their instrumental support and guidance in making these cyclothons possible pan India in 13 cities for Earth Hour 2023.
Another attraction for the day was the live graffiti event by a famous mural artist and graffiti painter Arnab Sikder and his team. They brought the focus on wildlife which is an integral part of our nature. It is important that this Earth Hour, while we pledge to do something positive for the planet, we consider our wildlife too and pledge to protect them and their habitat. Arnab's work has been featured in a variety of contexts, including murals for Start India, Royal Enfield, and the Guwahati ecological museum-state zoo, to name a few.
Arnab shared, “I am delighted to be a part of WWF-India's Earth Hour to spread the message about protecting our planet through my art. Nature has always been an inspiration in everything I do. My art flows better when I am able to connect with my surroundings.”
Ricky Kej is the Face of Earth Hour India 2023
Earth Hour India 2023 jingle by Nakash Aziz
Goodwill Ambassadors for Earth Hour India
Earth Hour campaign film
Earth Hour India website
Earth Hour short video
Earth Hour India 2023 is supported by gamut of partners across sectors: Times OOH
DMRC, Bangalore Metro, Mumbai Metro One, HSBC, H&M, Sony India, Flipkart, FabIndia, EPAM, BSES, Tata Power, IHCL, PVR Cinemas, BYCS, Zomato, MyGate, WeWork, Tata Realty, Brigade Group, Century.
About Earth Hour
Earth Hour is WWF's flagship global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become the world's largest grassroots movements for the environment, inspiring individuals, communities, businesses and organizations in more than 190 countries and territories to take tangible environmental action. Historically, Earth Hour has focused on the climate crisis, but more recently, Earth Hour has strived to also bring the pressing issue of nature loss to the fore. The aim is to create an unstoppable movement for nature, as it did when the world came together to tackle climate change. The movement recognizes the role of individuals in creating solutions to the planet’s most pressing environmental challenges and harnesses the collective power of its millions of supporters to drive change.
About WWF-India
WWF India is committed to creating and demonstrating practical solutions that help conserve India's ecosystems and rich biodiversity. With more than 50 years of conservation journey in the country, WWF India works towards finding science-based and sustainable solutions to address challenges at the interface of development and conservation. WWF India is part of the WWF network, with offices in over 100 countries across the world. WWF India works in many states of India through our state and field offices. The organisation works in different geographical regions and across thematic areas, including the conservation of key wildlife species and their habitats management of rivers, wetlands and ecosystems. On the sustainability side, the focus areas are climate change adaptation, driving sustainable solutions for business and agriculture and empowering local communities as conservation stewards. We also work in combatting the illegal wildlife trade and in bringing environment education to students through outreach and awareness campaigns. http://www.wwfindia.org
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For more information, please contact:
Komal Chaudhary
Senior Manager-Media & PR, WWF-India
kchaudhary@wwfindia.net
