Dia Mirza, Dulquer Salmaan joins WWF-India to 'Give an Hour for Earth', inspiring millions to commit an hour to sustainable actions

Posted on 12 March 2024
Dia Mirza
© Dia Mirza
Earth Hour, the world's largest grassroots environmental campaign, will be celebrated across the globe on 23rd March, 8:30 pm onwards
Earth Hour 2024 aims to create the Biggest Hour for Earth, stressing the collective power of individuals and communities in tackling climate and nature loss challenges
New Delhi, 12th March 2024: Earth Hour serves as a powerful reminder of the importance of our planet, the need to protect it, and how little time we have to do so. The 'Goodwill Ambassadors for Earth Hour India' are committed to lending their support by giving an hour for Earth, spending 60 minutes doing something positive for our planet. Their actions will inspire others to join the movement and make the Biggest Hour for Earth even bigger this year.
For her association with Earth Hour, Dia Mirza said, "I'm excited to lend my voice to WWF-India's Earth Hour. Every year, I look forward to the Switch Off movement, which makes a ripple around the country — and the world — and I ardently hope that this time, we will create the biggest Earth Hour ever. This year, I will switch off all lights and electronic gadgets for an hour and have a candlelight dinner with my family. We will spend quality time playing Scrabble on the balcony, surrounded by lanterns. I also ensure that every day for an hour, my son bonds with nature and learns to appreciate its profound magic. At home, we segregate and compost waste, refuse single-use plastics, and conserve energy and water because we believe that every little thing we do to care for the environment adds up. Let us keep adding to positive micro-actions and dedicate not just one hour a year to the Earth but live in harmony with her daily."
In an increasingly divided world, Earth Hour is a beacon of positivity, hope, and inspiration within the environmental movement. It is a reminder that environmentalism can be a positive force for change. Earth Hour fosters a global community that transcends boundaries, promoting a mindset shift toward sustainability.
Dulquer Salmaan, also the WWF-India Nature Guardian Ambassador, supports Earth Hour 2024, "Every year, Earth Hour unites millions of people in India and around the world. We all step up for the planet by taking small steps to live a more sustainable life. I will be switching off all non-essential lights to mark Earth Hour 2024. I request you all to join me and make this the Biggest Hour for Earth."
Earth Hour 2024 aims to create the Biggest Hour for Earth, stressing the collective power of individuals and communities in tackling climate and nature loss challenges. The overarching goal is to inspire long-term commitments to energy efficiency, sustainable practices, and a shared responsibility for a resilient and optimistic future.
Note to editors

PV Sindhu joins WWF-India as 'Goodwill Ambassador for Earth Hour India' uniting millions to 'Give an Hour' for the planet.
The Hour Bank, the new online interactive tool of Earth Hour, invites everyone, everywhere, to find the most enjoyable ways to give an hour for Earth. Whether it is a mindful walk through the woods, cooking a sustainable dish, learning to grow veggies, or engaging in a home scavenger hunt to identify and swap out unsustainable products with eco-friendly alternatives, there are myriad options to choose from. The Hour Bank provides a list of activities and events based on participants' lifestyle interests and preferences, from food and fitness to art and entertainment.
Supporting assets About WWF-India 
WWF-India is committed to creating and demonstrating practical solutions that help conserve India's ecosystems and rich biodiversity. With a conservation journey spanning over 50 years, WWF-India works towards finding science-based and sustainable solutions. Our holistic and integrated approach assists in addressing challenges at the interface of development and conservation. WWF-India is part of the WWF network, with offices in over 100 countries. We work in different geographical regions pan-India through state and field offices. The uniqueness lies in the interconnectedness of our work and its impact across thematic areas- including conservation of key wildlife species, management of their habitats, rivers and wetlands, climate change adaptation, driving sustainable solutions for business and agriculture, and empowering local communities as conservation stewards. WWF-India also works to combat illegal wildlife trade and bring environmental education to students through outreach and awareness campaigns.   

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Komal Chaudhary
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Dia Mirza
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Dulquer Salmaan
© Dulquer Salmaan Enlarge
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