Earth Hour India to celebrate the Biggest Hour for Earth with pan-India events

Posted on 24 March 2023
© WWF-India
A large number of people to participate in the Earth Hour cyclothon, ‘Pedal for the Planet’ across 12 cities on 25th March 2023
Join WWF-India for a virtual musical night to celebrate ‘The Biggest Hour for Earth with Ricky Kej.'
New Delhi, 24th March 2023: Urging everyone to participate in large numbers, Ricky Kej, Face of Earth Hour India 2023, said, “Earth Hour 2023 aims to inculcate a sense of belongingness and ownership among people towards their planet and encourage cities to collectively shift towards sustainable development and citizens to reduce the growing environmental impact of our urban lifestyles. Adopting cycling as a way of commuting is a step in the direction of a sustainable way of living. I urge young and old people to participate in the Pedal for the Planet event and reiterate their support towards Earth Hour."
WWF-India is calling on individuals, communities, and businesses across the country to Give an Hour for Earth to create the Biggest Hour for Earth to celebrate this year’s Earth Hour, the world’s largest grassroots environmental campaign. Earth Hour witnesses millions of people worldwide every year celebrate the moment, serving as a powerful reminder of the importance of our planet and the need to protect it in the limited time available.
Pedal for the Planet is a WWF-India initiative that aims to raise awareness about Earth Hour and promote a healthier, greener and more sustainable lifestyle at an individual level. Hosting the event this year across 13 cities (New Delhi, Mumbai, Chennai, Hyderabad, Trivandrum, Kochi, Guwahati, Bhopal, Kolkata, Valsad, Udaipur, Ladhak) will see extensive participation and people coming together to pledge for their planet. Pedal for the Planet will be conducted in partnership with HSBC, BYCS India Foundation and EPAM.
The virtual musical concert by Ricky Kej will be the highlight for on the night of Earth Hour (25th March from 8:30 pm onwards). Celebrating “The Biggest Hour for Earth with Ricky Kej” musical concert will showcase compositions by him in collaboration with international artists, highlighting the importance of nature in our lives and that we should reconnect with it and show our support and care. The event will be live-streamed on (25th March 2023 from 8:27 pm onwards) on Youtube and Facebook
Since 2007, Earth Hour has become the world's largest grassroots movement for the environment, bringing together individuals, communities, businesses, organizations and governments in 192 countries and territories around the world to stand together for our planet. Earth Hour seeks to inspire and remind people of the power we each have to positively impact our planet – our shared home. Celebration in Earth is about coming together of individuals to form a community focused on giving 60 minutes of our time to our planet.
Earth Hour every year tries to broaden its meaning, and this year too (25th March 2023), as landmarks and homes across the planet switch off, we want everyone to take a break from their routine and everyday distractions and spend 60 minutes doing something positive for our planet.

HSBC spokesperson said, “Sustainability is at the heart of what we do at HSBC. Our mission is to spread a message to convey the importance of making that switch for the environment – one pedal at a time. And it doesn’t stop there, because sustainability not just a mindset, but a way of life.  

We remain committed to our cause and responsibility towards Planet Earth and vow to continue on this quest towards a greener future. We want to do more than simply play our part in the transition to a more sustainable world. We have committed to become a net-zero bank, support our customers to transition to a low carbon future, accelerate new climate solutions, inspire our customers to invest to support positive change.”
Dr. Bhairrvi Joshi, BYCS India Foundation shares, “Our planet is facing a serious climate crisis. We are living in times where breathing air in the cities has become a threat to life. Every day we come in contact with so much of vehicular emission. It is imperative that we change our habits and our way of life in the cities. Cycling is one such habit that people should adopt. Cycling is not just a means of transportation, it is a means of transformation, be it of an individual, a city or a nation. Incorporating cycling in everyday life is a potential solution to the urban challenges of physical, mental and environmental health."
Shamilka Samarasinha, Global CSR Head, EPAM Systems shared, We are honored to partner with WWF in our shared mission to protect our planet and promote environmental sustainability. The global environmental challenges we face today require collective action, and we encourage everyone to join us in taking meaningful steps towards a greener future. As we participate in the Biggest Hour for Earth, let's make a commitment to adopting sustainable practices in our daily lives, such as reducing plastic consumption, conserving water and energy, and supporting conservation efforts. Together, we can make a significant impact and safeguard our planet for generations to come.” 

Ricky Kej is the Face of Earth Hour India 2023
Earth Hour India 2023 jingle by Nakash Aziz
Goodwill Ambassadors for Earth Hour India
Earth Hour campaign film
Earth Hour India website
Earth Hour short video

Earth Hour India 2023 is supported by gamut of partners across sectors: Times OOH
DMRC, Bangalore Metro, Mumbai Metro One, HSBC, H&M, Sony India, Flipkart, FabIndia, EPAM, BSES, Tata Power, IHCL, PVR Cinemas, BYCS, Zomato, MyGate, WeWork, Tata Realty, Brigade Group, Century.
About Earth Hour 
Earth Hour is WWF's flagship global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become the world's largest grassroots movements for the environment, inspiring individuals, communities, businesses and organizations in more than 190 countries and territories to take tangible environmental action. Historically, Earth Hour has focused on the climate crisis, but more recently, Earth Hour has strived to also bring the pressing issue of nature loss to the fore. The aim is to create an unstoppable movement for nature, as it did when the world came together to tackle climate change. The movement recognizes the role of individuals in creating solutions to the planet’s most pressing environmental challenges and harnesses the collective power of its millions of supporters to drive change.
About WWF-India
WWF India is committed to creating and demonstrating practical solutions that help conserve India's ecosystems and rich biodiversity. With more than 50 years of conservation journey in the country, WWF India works towards finding science-based and sustainable solutions to address challenges at the interface of development and conservation. WWF India is part of the WWF network, with offices in over 100 countries across the world. WWF India works in many states of India through our state and field offices. The organisation works in different geographical regions and across thematic areas, including the conservation of key wildlife species and their habitats management of rivers, wetlands and ecosystems. On the sustainability side, the focus areas are climate change adaptation, driving sustainable solutions for business and agriculture and empowering local communities as conservation stewards. We also work in combatting the illegal wildlife trade and in bringing environment education to students through outreach and awareness campaigns. 
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For more information, please contact:
Komal Chaudhary
Senior Manager-Media & PR, WWF-India
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