The Message
Nature leaves a mark on you, don’t leave one behind.
This is the main message of the campaign.
Collateral:
The collateral is creatively designed for utilitarian use and represents the message by depicting real landscape pictures scarred by human stains. Borne in collaboration with Ogilvy & Mather, this concept is an effective communication tool for the campaign.
Green Hiker is reaching out to people through various mediums. Here are a few:
The collateral is creatively designed for utilitarian use and represents the message by depicting real landscape pictures scarred by human stains. Borne in collaboration with Ogilvy & Mather, this concept is an effective communication tool for the campaign.
Green Hiker is reaching out to people through various mediums. Here are a few:
To get these collateral (free of cost) to help spread the Green Hiker message further, please contact Ragini Letitia Singh at greenhiker@wwfindia.net
BOOKMARKS
COASTERS
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POSTERS
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GREEN HIKER POCKET BOOKLET
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