Communications & Outreach
Mass activities and outreach events, strategic campaigns and communication that generate large-scale awareness and support on renewable energy and energy efficiency and climate change.
I. Earth Hour
Earth Hour was launched in Sydney, Australia in 2007, where 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour. Just a year later, Earth Hour reached 370 cities and towns in more than 35 countries across 18 time zones. India joined the Earth Hour movement in 2009, where 5 million Indians across 56 cities showed their support by switching off non-essential lights. Over the years, the campaign has grown into a national movement supported by individuals, local governments, private and public sector organizations and institutions.
II. RE CampaignWe believe that renewable energy is the answer to the world’s future energy demands and can solve the biggest problem of our time and for the future: Climate Change. As an extension of the international campaign ‘Seize Your Power’, WWF-India launched the renewable energy campaign, or what is commonly known as the RE Campaign, that calls for greater investment for renewable energy.
The campaign seeks better policies, increased investments and greater public awareness towards renewable energy. This year-long global initiative looks at the crucial need to reduce dependence on fossil fuel-based power production, and urge governments, investors and organizations to make the right investment decisions. We need a sustainable future. Switching to renewable energy is not just the best choice, but our only option if we want to avoid the devastating effects of climate change, and secure our future. The technology is now readily available, increasingly cost-effective, and provides affordable energy that can be sustained by the economy and the planet. We are calling on financial institutions and governments to invest finances into renewable energy, so we can have a clean and healthy future for people and our planet, a future powered by nature.
The campaign, in India, included renewable energy fairs in four cities—Bhopal, Shimla, Dehradun and Bangalore—spreading awareness and encouraging the larger public to take steps towards the enhanced usage of renewable energy. An online social media campaign was also undertaken to enhance outreach and participation.
Thank you for your valuable support to the campaign, in making renewable energy the new normal.