Our Mission

© Digvijay Singh Janoti/shutterstock.com
To stop the degradation of the planet’s natural environment and build a future in which humans live in harmony with nature, by:
- Conserving the rich biological diversity of the country
- Ensuring the responsible and sustainable use of natural resources
- Combating pollution and eliminating wasteful consumption
Who We Are
Established as a Public Charitable Trust on 27 November 1969, WWF-India was founded with a bold vision—to protect the country’s wildlife and natural habitats.
With a rich legacy of over 50 years of work, WWF-India has grown into one of the largest conservation organizations in the country. Its strategy has evolved over the last five decades—shifting from the conservation of individual species and habitats to a more comprehensive, landscape-based approach that also addresses the underlying drivers of biodiversity loss, including land-use change, climate impacts, business practices and financial flows.
How We Work
WWF-India tackles challenges as diverse as biodiversity conservation, ecological footprint reduction, promoting sustainable practices, building climate resilience and enabling renewable-energy transition, among others. To meet these objectives, the organization undertakes scientific research and monitoring, innovates and demonstrates pilot solutions to various issues, implements long-term projects on the field, works with governments on policy, facilitates collaborative platforms, conducts public awareness and engagement campaigns and catalyses environment education.
Achieving long-lasting and scalable conservation outcomes requires organizations, governments, academic institutions, businesses and practitioners to come together—bringing diverse expertise, perspectives and resources to shape solutions that are innovative and effective.
WWF-India actively collaborates with civil society and grassroots organisations, academic and research institutions, government bodies and industry partners to build synergies that go beyond individual efforts. These partnerships enable us to design conservation approaches that are grounded in science, informed by policies and responsive to real-world contexts. Partnerships can include a range of approaches such as co-designing initiatives, joint implementation, knowledge-sharing, capacity-building, advocacy, and financial and technical support.
Achieving long-lasting and scalable conservation outcomes requires organizations, governments, academic institutions, businesses and practitioners to come together—bringing diverse expertise, perspectives and resources to shape solutions that are innovative and effective.
WWF-India actively collaborates with civil society and grassroots organisations, academic and research institutions, government bodies and industry partners to build synergies that go beyond individual efforts. These partnerships enable us to design conservation approaches that are grounded in science, informed by policies and responsive to real-world contexts. Partnerships can include a range of approaches such as co-designing initiatives, joint implementation, knowledge-sharing, capacity-building, advocacy, and financial and technical support.
© WWF-India
© WWF-India